Filed under: Sedan, Performance, Marketing/Advertising, Cadillac, Luxury
When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren’t just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus [...]
Filed under: Etc., Marketing/Advertising, Videos
Here’s a Super Bowl commercial that most of us probably missed, even those of you who stayed on the couch for all four quarters and didn’t even get up during halftime.
It’s a fantastic car-chase commercial that features a first-generation Cadillac CTS-V and a pair of iconic Panther-platform Crown Victoria Police Interceptors. [...]
Filed under: Sedan, Etc., Videos, Motorcycle
If you’ve ever wondered what keeps small-business owners up at night, allow us to direct your attention to the video after the jump.
From what we can gather, the driver in the black sedan got into a fender bender in a parking lot outside of a motorcycle speed shop. Worried about [...]
Filed under: Budget, Videos, Hatchback, Chevrolet
Chevrolet alluded to it in its “Stunt Anthem” Super Bowl commercial for the Sonic, and during this weekend’s Super Bowl, the genuine article appeared. As promised, the Sonic tests out its musical chops by playing OK Go’s “Needing/Getting.”
Two miles of instruments were laid out in the Southern California desert, lots [...]
Filed under: Marketing/Advertising, Chrysler
How do you follow up a Super Bowl ad staring Eminem’s music and one of 2011’s most successful taglines? If you’re Chrysler, you call in Clint Eastwood and revisit the city of Detroit’s comeback story for a progress update.
Appropriately titled “Halftime in America,” Chrysler’s Super Bowl ad made its impactful debut immediately [...]
