Filed under: Budget, Sedan, Marketing/Advertising, Toyota
Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam [...]
Filed under: Sedan, Marketing/Advertising, Videos, Toyota
You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We’re finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the [...]
Filed under: Sedan, Toyota
Toyota was once the unquestioned lead sled dog when it comes to the Consumer Reports “Recommended” list, but the automaker and the consumer advocacy group have had a bit of a falling out over the past couple years. In 2010, the publication removed the Recommended ratings of many models as a result [...]
Filed under: Etc., Government/Legal, Safety, Cadillac, Toyota, Fiat
The 2012 Toyota Camry and 2012 Cadillac CTS have joined the ranks of vehicles that have earned the coveted five-star safety rating from the National Highway Traffic Safety Administration. The vehicles mark the 15th and 16th models to nab the top rating under the tougher NHTSA crash test [...]
Filed under: Sedan, Plants/Manufacturing, Toyota, South Korea
For years Detroit automakers carped about the low value of the Japanese yen versus the U.S. dollar, but these days, the opposite is true. The yen has rocketed up in value versus the dollar, and Japan’s automakers are taking significant measures to mitigate its bottom-line-killing effects. In October Toyota [...]
