Official: Mini celebrates London Olympics with new Bayswater and Baker Street special editions

Filed under: Etc., Hatchback, Mini, UK, Design/Style

With the Olympic Games coming up this spring, BMW is keen to leverage its sponsorship. And since they’re taking place in London, England, the German automaker wouldn’t miss the opportunity to include its more youthful, retro British subsidiary. And so it has released today not one, but two new [...]

Official: FIA gains official recognition from International Olympic Committee

Filed under: Motorsports

There’s plenty of racing that takes place at the Olympics, so don’t let anyone tell you otherwise. There’s running, cycling, sailing, speed skating, luge, bobsledding and skiing. The thing is, none of these sports are mechanically powered, so motorsports are decidedly excluded from the highest-profile sporting event in the world.
It wasn’t always that [...]

Report: BMW plan to provide 4,000 cars to Olympic dignitaries in London triggers controversy

Filed under: Sedan, Etc., BMW, UK, Luxury

The problem when a bunch of bigwigs want to do something good for the environment is that they won’t stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you’ve got a [...]

Video: 2012 BMW M5 irks Welsh seagulls with a romp in the sand

Filed under: Sedan, Performance, Marketing/Advertising, Videos, BMW

There are many number of ways you can support your country’s athletes heading into the Olympics. You could watch them on television. You could follow them to the site and get tickets for your favorite events. You could buy and wear some official team apparel. But if you’re BMW, [...]

Noise, Vibration & Harshness: It Ain’t Broken, It’s Fixed

Noise, Vibration & Harshness: It Ain’t Broken, It’s FixedIt’s exhausting to hear the chattering classes blame our lack of a coherent and forward-thinking energy policy (or just about any other policy) on a broad systemic dysfunction.
It’s exhausting to hear the chattering classes blame our lack of a coherent and forward-thinking energy policy (or just about [...]