Filed under: Etc., Marketing/Advertising, Safety, Videos
Michelin uses puppets to explain tire pressure – Click above to watch the video after the jump
We’re all about supporting PSAs that spread the good word about proper automobile maintenance, but this is just creepy. Michelin UK has tapped the Puppet Broadcasting Company to create a video that addresses many [...]
Filed under: Etc.
The oldest and fiercest tire war is not the one waged for any motorsport victory, but the one that is still trying to win your hearts and wallets. In fact, the latter begets the former. And in a new and changing – and supposedly more caring – world, tire makers are turning to [...]
Filed under: Etc.
Virtually every driver will, at some point, get that sinking feeling that comes when your car doesn’t start. Digging out a set of jumper cables to boost a battery is a rite of passage. Jump-starting a car can be a slightly tricky process, though. The positive and negative terminals of the booster and [...]
Look closely at the tyre tracks of the next lunar rover, and you may see the Michelin symbol.
Read more: Michelin Man on the moon
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The result of close technological collaboration between Venturi Automobiles and Michelin, the Venturi Volage, presented for the first time at the “Mondial 2008″ (Paris Motor Show), marks a major step forward in the evolution of the Automobile.This new Venturi incorporates innovations which have enabled radical changes in terms of the vehicle’s architecture, style, dynamic behaviour [...]
