Filed under: Car Buying, Sedan, Europe, Maybach, Earnings/Financials, Luxury
Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company’s ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 [...]
Filed under: Chicago Auto Show, Sedan, Kia, Luxury
While Chrysler got the most attention for its Super Bowl ad starring Clint Eastwood, many found Kia’s spot starring Mr. Sandman, Adriana Lima and Motley Crue to be the most entertaining. The car featured in the ad was the new Optima SX Limited, which made its debut today [...]
Filed under: Chicago Auto Show, Sedan, Acura, Luxury
The 2013 Acura ILX is here, and it will be one of the new first-responders to address the perception of Acura’s weakened health. It might just be our eyes, but the transition to Acura-spec wheels and paint job makes this look much more of-the-family than the concept shown [...]
Filed under: Sedan, Performance, Marketing/Advertising, Cadillac, Luxury
When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren’t just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus [...]
Filed under: Sedan, Government/Legal, Hirings/Firings/Layoffs, Plants/Manufacturing, Fisker, Electric, Luxury
This isn’t good. The Associated Press is reporting that Fisker Automotive has stopped production of the Fisker Karma and laid off 26 Delaware employees and 40 contractors in California. The carmaker is reportedly looking to conserve cash while attempting to renegotiate loans granted by the Department of [...]
