A sneak peek at Chevrolet’s plan for the Super Bowl

Filed under: Marketing/Advertising, Chevrolet

Chevrolet has purchased seven spots.

It’s the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors‘ largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game.
Chevrolet [...]

BMW still has “no plans” for 1 Series hatch in States, X6-like X3 variant in the cards

Filed under: Detroit Auto Show, Sedan, Technology, Crossover, Hatchback, BMW, Diesel, Luxury

We’ve just returned from a Detroit Auto Show media roundtable with Klaus Draeger, member of the Board of BMW AG, Development, and he’s helped shed some light on both some near- and far-term developments for BMW in the States.
Draeger confirmed that BMW has absolutely [...]

We drive 1,200 miles through China in Audi’s Q3

Filed under: China, Crossover, Audi
Verdict: China Ain’t Kansas

We used our horn more in one week than we had in our entire driving existence.

Audi recently had one of us over to China for a solid week of long drives in that real-world part of China we rarely get to learn about. We report on the country [...]

Six Things We Learned at BMW M

Filed under: BMW

We recently sat down with Albert Biermann, Head of Product Development for BMW at the German automaker’s high performance M division, to get a taste of what’s going on behind the scenes. We had a lot of questions, and Biermann did his best to answer them without giving his PR minders heart palpitations.
What [...]

Six Things We Learned at BMW M

Filed under: BMW

We recently sat down with Albert Biermann, Head of Product Development for BMW at the German automaker’s high performance M division, to get a taste of what’s going on behind the scenes. We had a lot of questions, and Biermann did his best to answer them without giving his PR minders heart palpitations.
What [...]