Porsche Pockets $17,250 on Every Car It Moves

The Volkswagen Group returned in 2016 to profitability after a difficult 2015. And a good chunk of its success can be attributed to Porsche, which sold 238,000 vehicles last year and recorded an operating profit of $4.1 billion, up 14 percent from the previous year.

Based on these numbers, Porsche is on track to pocket $17,250 from every car it sells, Bloomberg points out in a recent article. This number puts Porsche way ahead of Daimler and BMW, which made roughly $5,000 per vehicle last year.

Porsche sits in a league of its own in the luxury car segment, selling fewer vehicles than BMW and Mercedes while not being obsessed with exclusivity like some other sports car makers. Accordingly, its profits sit in between the two camps. In comparison to Porsche, Ferrari’s operating profit per vehicle comes out to almost $90,000. While it makes just 8,000 cars a year, the automaker also receives money from amusement parks, engines, and Ferrari-branded accessories.

Compared to its operating profit per car, Porsche’s average revenue per vehicle is obviously much higher at around $99,000. And that’s easy to imagine when you pile on the options. On the Macan, which starts below $50,000, natural leather seats in “espresso” cost $4,920, and a custom paint job will set you back $6,520. The small SUV now accounts for about 40 percent of the brand’s sales.

2017-Porsche-Macan-GTS-side-in-motion-02
2017-porsche-macan-eu-spec-turbo-four-front-three-quarters
2017-Porsche-Macan-GTS-interior
2017-Porsche-Macan-GTS-cockpit
2017-Porsche-Macan-GTS-front-end-turn
2017 Porsche Macan GTS front three quarter in motion 02
Porsche Macan GTS
2017 Porsche Macan Turbo Performance Package interior 2
2017 Porsche Macan Turbo Performance Package interior 1
2017 Porsche Macan Turbo Performance Package rear three quarters
2017 Porsche Macan GTS lead 1
2017 Porsche Macan Turbo Performance Package front three quarters 2
2017 Porsche Macan Turbo Performance Package front three quarters
2017 Porsche 718 Boxster rear three quarter
2017 Porsche 718 Boxster front view in motion 04
2017 Porsche 718 Boxster front view in motion 03
2017 Porsche 718 Boxster front view in motion 02
2017 Porsche 718 Boxster rear view in motion
Porsche 718 Boxster
2017 Porsche 718 Boxster cabin 04
Porsche 718 Cayman S 2017 All Stars Contender front three quarters
Porsche 718 Cayman S 2017 All Stars Contender front three quarters 02
Porsche 718 Cayman S 2017 All Stars Contender front three quarter
Porsche 718 Cayman S 2017 All Stars Contender front three quarter 02
Porsche 718 Cayman S 2017 All Stars Contender rear end in motion
2017 Porsche 718 Cayman S
2017 Porsche 718 Cayman front view in motion 02
2017 Porsche 718 Cayman front three quarter in motion 01
2016 Porsche Cayenne Platinum Edition rear 1
2016 Porsche Cayenne Platinum Edition front 1

2018 Porsche 911 GT3 Rear2018 Porsche 911 GT3 Rear

The post Porsche Pockets $17,250 on Every Car It Moves appeared first on Automobile Magazine.

Source:
Porsche Pockets $17,250 on Every Car It Moves

Share/Save/Bookmark

, , , , , , , , , , , , , , , , ,

Leave a Reply

You must be logged in to post a comment.