In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.
In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper. His pride and patriotic fervor easily overlooked the fact that the namesake was assassinated and for sure, poor Henry couldn’t have known that the second most infamous Presidential assassination in US history was to take place some 70 years later in one of his offspring’s back seats. Both of those world events sent shockwaves through a nation, and could easily have created a crisis of confidence that many other countries could not have recovered from. The nation did recover and grow stronger, but the Lincoln Motor Company sadly has not enjoyed the same resilience.
From a peak in the ’80s, sales of Ford’s luxury division have been in decline. Even last year, when all its major competitors (Mercedes-Benz, BMW, Audi and Cadillac) posted healthy gains, Lincoln suffered another year-over-year loss. The drop in demand came despite several new model introductions and intense marketing support. So how can a storied car marque, which given its nomenclature should be the very embodiment of integrity, strength and achievement, regain its position as the luxury car brand in the US?
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Opinion: Never mind the naysayers; Lincoln is worth saving