Official: Opel Adam sales ‘exceeded expectations’ in 2013, helped Opel nudge market share

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2013 Opel Adam

Sales funk? What sales funk? When we last touched on the Opel Adam, we noted that after strong early demand, sales were reportedly less than had been hoped for. However, Opel has stepped forward to counter that thought, noting that sales of the stylishly customizable minicar have reportedly exceeded parent General Motors’ original projections, with around 21,000 sold in Germany last year alone.

According to Automotive News, along with the Adam, the Opel Mokka subcompact CUV (better known in North America as the Buick Encore) has also performed well, with both models helping Opel improve its market share ever so slightly in Germany and Europe as a whole. Opel’s piece of the German pie increased 0.1 percent to an even 7 percent, while the brand’s share of European sales grew from 5.59 percent up to 5.61 percent. While gains on both fronts are small, they’re steps in the right direction, particularly given Europe’s difficult auto market. Scroll down for Opel’s brief press release.

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Opel Adam sales ‘exceeded expectations’ in 2013, helped Opel nudge market share originally appeared on Autoblog on Thu, 09 Jan 2014 18:30:00 EST. Please see our terms for use of feeds.

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Official: Opel Adam sales ‘exceeded expectations’ in 2013, helped Opel nudge market share

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