Audi has made a big splash at this year’s Consumer Electronics Show, joining the Open Automotive Alliance with Google, Honda, Hyundai, General Motors and NVIDIA, debuting a next-generation cockpit that’s destined for the third-generation Audi TT and promising to offer laser headlights in a production car. But much like Apple during the Steve Jobs days, it has “just one more thing.”
“With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment,” said Scott Keogh, President, Audi of America in a press release. “Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”
The high-speed data plan should allow faster streaming over the car’s built-in wifi connection, as well as offering faster internet access for Audi’s MMI infotainment system when accessing web-based radio, news and social media.
For A3 buyers, running the car’s data plan should also be easier, as Audi will be the first brand to offer a Mobile Share data plan that will allow any AT&T customers to link their vehicle to a current data plan. Following the A3, the rest of the Audi range is slated to get 4G LTE as vehicles are refreshed.
Scroll down for the official press release from Audi and AT&T.
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