Every notice than when an automaker brings in a fashion designer or celebrity to “design” one of its cars – and by “design”, we mean give them fancy paintjobs – it’s almost always a European city car? If it’s not a Mini for the Life Ball, it’s a special Renault Twingo, a ’60s-style Alfa MiTo by an Italian artist or a Fiat 500 by Gucci. This time it’s the turn of the Opel Adam, which GM’s European brand has done up in collaboration with two well-known entities.
The first one, pictured above, is the result of a collaboration between MotoGP champion Valentino Rossi and designer Aldo Drudi. Done up with chrome and neon yellow, the special Opel features Rossi’s signature and number 46 on the hood and an interior decked out in Dainese lather like Rossi’s riding gear. Unveiled at the EICMA motorcycle show in Milan, this unique take on the Adam is being auctioned off on eBay to raise money for the Meyer Children’s Hospital in Florence.
The second collaboration brings in a name you may not have heard of in a while: Bryan Adams. Not to be confused with Ryan Adams (the American singer), Bryan Adams is Canada’s biggest rock star, but after gaining fame for tracks like “Cuts Like a Knife”, “Summer of ’69″ and “(Everything I Do) I Do It for You”, the multi-Grammy Award-winning musician turned to photography, shooting everyone from Michael J Fox and Dustin Hoffmann to Amy Winehouse and Queen Elizabeth II.
He designed the “Adam by Bryan Adams” (pictured right) with a subdued camouflage motif that will be produced in a limited edition of ten examples, with sales proceeds going towards Adams’ global education campaign. Adams also shot a calendar based around the Adam, which will be unveiled together with the car at the Haus der Kunst museum in Berlin. Details in the trio of press releases below.
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Official: Opel brings in Valentino Rossi, Bryan Adams to jazz up the Adam