You didn’t think that Sébastien Loeb was just going to completely give up racing altogether, did you? Sure, the dynamic French driver may have decided to call it quits in the World Rally Championship with nothing left to prove (he did, after all, thoroughly dominated the sport from 2003 through 2012 and won the Driver’s Championship each of those nine years), but the draw of competition is apparently too great to ignore.
Citroën – the automaker Loeb won each of his nine WRC championships with – has officially announced that it is entering the World Touring Car Championship with their favorite driver in 2014. Citroën CEO Frédéric Banzet cites “extensive media coverage, regulations that keep costs down and a genuinely global race calendar” that will “help [Citroën] to develop the brand in promising growth markets such as China, Russia and South America” as reasons for entering. The team will be sponsored by the automaker’s longtime partner, Total.
There’s not much more to the press release below, but it’s there if you’re interested in taking a look.
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Motorsports: Citroën and Sebastian Loeb to enter World Touring Car Championship in 2014