With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show’s script.
According to a new report by Automotive News, these integrations can command millions of dollars for the right television show or movie, and while these practices can be very hush-hush with few details ever being announced, the trend is definitely growing. Take the USA Network show Burn Notice, for example. The video posted below shows a Hyundai Genesis Coupe having some of its highlights broken down during a scene of the show. Many other popular shows use such ad strategies including Modern Family with Toyota and Glee with Chevrolet (the latter of which spawned a Super Bowl commercial), to say nothing of more overt sponsorship arrangements like American Idol and its long-running deal with Ford. Scroll below for a couple examples of these product integration deals.
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Report: Have you noticed that more tv shows seem like car ads? [w/video]