Deep Dive: The Approaching Storm at Audi

Deep Dive: The Approaching Storm at Audi

Worrying signs amid continued success.

It’s good to be Audi. Bold designs, class-leading interiors, well-marketed technology, and Le Mans success have transformed the one-time also-ran into the number-two luxury brand in the world. And unlike its closest competitors, Audi also enjoys massive economies of scale as part of the Volkswagen Group.

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Deep Dive: The Approaching Storm at Audi

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