Want proof that General Motors has increased global ambitions for its 2014 Chevrolet Corvette Stingray? It’s staging the world premiere of the model’s convertible variant at the Geneva Motor Show early next month.
As previously rumored, the droptop rendered above will debut at the Swiss show, making its first appearance anywhere on March 5. According to Susan Docherty, president and managing director of Chevrolet, the location makes sense because Corvette “…is an icon that has long been recognized and admired even in countries where it’s never officially been offered.”
While neither Chevrolet nor the Corvette has a major sales presence in Switzerland, the Bowtie’s European headquarters is located in Zurich (about three hours to the northeast of Geneva) and GM has made it clear that it wants to build the Chevrolet brand up across Europe.
In other news, Chevrolet has announced that it will auction off the first retail Corvette Convertible for charity, at Barrett-Jackson’s Palm Beach auction. The proceeds of the sale will go to the Michigan-based Barbara Ann Karmanos Cancer Institute. Autoblog regulars may remember that the very first C7 Coupe was auctioned off for charity last month by Barrett-Jackson at its Arizona sale, drawing a cool $1.1M.