First Drive: 2013 Nissan Juke Nismo

First Drive: 2013 Nissan Juke Nismo

Nismo goes mainstream.

Nissan’s Nismo brand is going mainstream, and the firm has chosen the Juke as the first model to wear the badge as a high-volume series production model. Positioning the Juke as a standard bearer for its Nismo brand may seem uncomfortable to some – and downright sacrilegious to others – but it makes commercial sense. The company is seeking volume with Nismo, and the Juke represents an inexpensive way to hook a maturing, brand-aware, virtual audience who are maturing into real-car-buying potential customers.

Photo Gallery: First Drive: 2013 Nissan Juke Nismo – Automobile Magazine

Photo Gallery: First Drive: 2013 Nissan Juke Nismo – Automobile Magazine

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First Drive: 2013 Nissan Juke Nismo

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