Official: Nissan unveiling fragrant new stand at Detroit Auto Show
Filed under: Detroit Auto Show, Etc., Marketing/Advertising, Technology, Nissan
Nissan has a new stand planned for next week’s Detroit Auto Show. While the display includes the usual gamut of cutting-edge lighting and staging elements, Nissan has also taken to piping in a specially created fragrance designed to put visitors at ease. According to the automaker, “A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.” According to Automotive News, the aroma has been dubbed “th
