Although we haven’t heard much official news about the return of the Datsun brand since Nissan CEO Carlos Ghosn made the announcement back in March, we now have a little more information about Nissan’s new budget brand. Automotive News Europe is reporting that the new breed of Datsun products will go on sale by the end of 2013 and will be based on cars from the Russian automaker, Lada, which is currently part of the Nissan-Renault family.
With a goal of creating low-cost cars for emerging markets like Russia, India and Indonesia, the unknown Datsun models will reportedly be produced in Togliatti, Russia, alongside Lada cars as well as the Nissan Almera (the Russian version of the Nissan Versa sedan). Since these cars will be focused mainly on price, it’s more likely that they will be basic vehicles rather than more stylish products like the Lada Xray Concept. Either way, the report says that Datsuns will look different than its Lada counterparts despite using the same underpinnings.
Initially, Datsun will launch with just two cars with a third model planned for 2015, and as far as pricing goes, the report says that the brand will be targeting a starting price of just 2,300 euros (around $3,000 USD) to compete with low-cost Chinese cars.