The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform’s IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker’s sponsorship of Manchester United. That ousting caused a shuffling of faces in GM’s marketing division, and it is something that Facebook sees as an opportunity.
Business Insider recently spoke with the social media giant’s VP of global marketing Carolyn Everson, who said her team is in the position of having to reintroduce themselves to GM’s new advertising personnel. Everson explained that GM’s withdrawal from its involvement in Facebook was not because ads weren’t working. Rather, “It was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place.”
Everson has been meeting with top GM brass over the last couple of months, and has been in touch with the new chief marketing officer for GM Canada, who apparently is in favor of Facebook. According to Everson, GM has not written any checks yet, but talks are moving along and dealings between the two companies will, in her words, be in a “better place” soon.