Video: Harley-Davidson incongruously aims Sportster 72 commercial at hipsters
Filed under: Marketing/Advertising, Videos, Motorcycle
The official video for the new Harley-Davidson Sportster Seventy-Two XL 1200 V looks like the intro to a seventies biker flick, or like it was shot on Instagram. Part of Harley’s Dark Custom line and a tribute to choppers of a Nixon-era yore, the V-Twin gets throwbacks like a 2.1-gallon “peanut” gas tank, downsized ape-hanger handlebars, chrome laced wheels on whitewall Dunlap bias-ply tires, chopped rear fender, a solo seat and a “Bigflake” paint schemes. And yes, you can get a chromed sissybar.
But instead of using a seventies biker type for riding duty in the vid, Harley went for a hipster – the slid-back beanie and the European stove top coffeemaker gave it away. We’re not sure that’s the target audience, but it’s a neat vid and a cool looking bike anyway. Check it out in the video below.
Continue reading Harley-Davidson incongruously aims Sportster 72 commercial at hipsters
Harley-Davidson incongruously aims Sportster 72 commercial at hipsters originally appeared on Autoblog on Mon, 19 Nov 2012 16:57:00 EST. Please see our terms for use of feeds.
