New Cars

The roaring 1920s saw the popularization of jazz music, professional sports, and women’s liberation, to name but a few pillars of modern culture. Among the car companies that weathered the first tumultuous years of the automotive industry, launching new brands was clearly another popular Jazz Age activity. General Motors alone bore four marques (La Salle, Marquette, Pontiac, and Viking) between 1926 and 1929, and during the same period Marmon (Roosevelt), Reo (Wolverine), Studebaker (Erskine), and Willys (Falcon-Knight and Whippet) followed suit.

Photo Gallery: 1952-1954 De Soto FireDome – Collectible Classic – Automobile Magazine