Buick launching contest for social network fiends
Filed under: Etc., Marketing/Advertising, Buick, GM
Buick is on the hunt for a younger demographic and it’s hoping to find it with the help of a new social media campaign. Called the “Quest for the Keys”, Buick is turning to Facebook, Twitter and a variety of location-based services such as FourSquare and Gowalla, to have social media users hunt online for clues. The clues will be doled out over the course of three weeks before culminating in a one-day offline scavenger hunt.
Seven cities are currently slated to take part: Miami, Los Angeles, Atlanta, Chicago, Minneapolis, New York and Austin. Participants in each city are on the hunt for six keys, each worth $2,000. From that pool of 42 key-finders, three winners will be randomly chosen. The lucky final three will then get to choose a vehicle from the current Buick lineup, including the all-new Verano.
For more information, check out the press release after the jump.
[Source: Buick]
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Buick launching contest for social network fiends originally appeared on Autoblog on Wed, 12 Jan 2011 08:31:00 EST. Please see our terms for use of feeds.
