Chevy Beat stars as centerpiece of European young artists competition [w/video]
Filed under: Etc., Europe, Videos, Chevrolet, UK, Design/Style
Just as Toyota rocks a lot more hip in Australia than it does in the U.S., Chevrolet’s got far more groove in Europe than it does domestically. That kind of juice gives rise to things like the fourth annual Young Creative Chevrolet competition that’s grown from eight schools in eight countries to 135 schools in twenty countries.
The challenge for entrants this year was to find the coolest way to insert the Chevy Beat into five media: fashion, music, photography, video and visual arts. Winners came four countries, the UK taking photography, Austria grabbing music, Portugal owning visual arts, and France unsurprisingly nabbing fashion and video. Winners get “behind-the-scenes” experiences with their respective category judges.
We could tell you more about it here, but the gallery of high-res images below and the three videos after the jump do a much better job of it (there’s a press release back there, too). Congratulations to all of the winners. We hope the Beat/Spark is even half as cool when it reaches our shores… albeit maybe with a different soundtrack.
Gallery: 2010 Young Creative Chevrolet Awards
[Source: Chevrolet]
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Chevy Beat stars as centerpiece of European young artists competition [w/video] originally appeared on Autoblog on Mon, 05 Jul 2010 19:40:00 EST. Please see our terms for use of feeds.
