Hyundai Sonata to be ix45
The decision to run with the alpha-numeric nomenclator is a victory for commercial commonsense and will allow Hyundai to leverage off the huge buyer goodwill already created by the award-winning i30 small car.
“There has been a great deal of discussion with Hyundai head office over how we would market the YF (Hyundai’s internal designation of the new model) in Australia and while we don’t see this as any sort of victory we are very pleased with the outcome,” Hyundai Australia’s director of marketing, Oliver Mann, says.
“I can’t speak for other markets around the world but I would expect that the i45 name will at least flow to New Zealand.”
