Toyota pulls ‘sexist’ ad

The winning entry in the Toyota-sponsored Clever Film Comp has been yanked from the event site after an online backlash against sexual jokes including a father saying his daughter “can take a good pounding”.

Dubbed “abuser-generated content”, the Toyota Yaris clip features a young woman’s boyfriend and father sharing innuendo about her losing her virginity with promises to “have her on her back” and being “ready to blow”.

The video Clean Getaways won $7000 and judges’ praise last week.

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