New Cars

I find it funny that Hyundai, a Korean car company, is using “Blue” to identify its most fuel-efficient cars. This move reminds me of the Volkswagen BlueMotion models and the AdBlue name for diesel-exhaust after-treatment fluids, both of which are very German. Identifying products as “blue” makes me think of a marine application, and the label could be confusing for consumers who are looking for products to help save the environment, which are more typically referred to as “green.”inline_mediumwraptextright27300631/reviews/editors_notebook/0911_2010_hyundai_elantra_blue0911_06_z+2010_hyundai_elantra_blue+front_three_quarter_view.jpgTrue

Photo Gallery: 2010 Hyundai Elantra Blue – Hyundai Midsize Sedan Review – Automobile Magazine