Honda CEO: We will build affordable and green sports cars, not like the Lexus LF-A
Filed under: Performance, Tokyo Motor Show, Honda
Following our time visiting this week’s Tokyo Motor Show, we had the opportunity to sit down for a small group interview at Honda’s world headquarters with freshly-minted CEO Takanobu Ito, who took over the reigns at Honda from Takeo Fukui just this past June. Among the questions posed to Ito-san was “When will Americans see another performance car from Honda?” Honda has a tradition of performance vehicles and motorsports participation that goes back to the earliest days of the company. Ito himself was the chief body engineer on the original NSX and was pivotal in the development of its lightweight aluminum structure and body.
Given his role in one of the more unique aspects of the NSX, it was interesting that Ito acknowledged that he personally made the decision to pull the plug last year on the new car that was being developed as a successor to the NSX. Ito actually sounded as though he was channeling Colin Chapman in explaining the philosophy of using low mass to achieve a good power to weight ratio on the NSX. That approach allowed Honda to create a car that was “easy to drive, good performance and at the same time it enjoyed very good fuel economy.”
However, reaching those goals required a significant investment in new manufacturing technology.
Ito went on to say that there were two challenges that must be overcome in order for a new sports car from Honda to become a reality. Read on after the jump.
Continue reading Honda CEO: We will build affordable and green sports cars, not like the Lexus LF-A
Honda CEO: We will build affordable and green sports cars, not like the Lexus LF-A originally appeared on Autoblog on Thu, 22 Oct 2009 18:59:00 EST. Please see our terms for use of feeds.
